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Pavis Steve

Steve Pavis

Head Of SEO | SEARCH

Name:Pavis Steve
Date of birth:UK Yorkshire
Address:20-22 Wenlock Road London N1 7GU
Phone:Direct Line 0161 818 4868
Email:steve@searchphantom.com

10 Years SEO | Search Engine Optimisation | SEARCH Experience

Certification of achievement of “Search Marketing Training” Vancouver Canada 2005
Advanced Search Marketing Training Certificate by NMA UK 2008

Projects Managed For
Major PLC Companies from Consult | Audit | Implement | Delivered On Time

Day Rate £550
Specialist : 10 years Experience with Excellent SEO technical knowledge

Brands Worked For over 10 Years

Motoring.co.uk, FairPoint PLC DFD Debt Free Direct, Virgin Money, Easy Loans, Mitchell Farrar Group, PPI Claim Back, Clearstart, Moneynet, DFH, ELC, Mars, Moneyextra, Impellam PLC , Carlisle Group, LAW, Bluearrow.co.uk to name a few

SEO Operational Media Experience

* SEO Budgets to 500k per year
* Just Saved £1.3 million:- reductions in PPC budgets Direct from SEO converting 400 leads daily
* Implementing SEO strategies for leading PLC UK Companies
* A Crystal Clear Understanding of Algorithm Technical data
* Headed SEO teams large & small in house and agency
* Raise awareness of SEO throughout Brands worked with via training & project integration
* Communicated strategies,implementation with developers stakeholders agencies directors CEOs
* Keep fully updated within SEO/SEARCH industry trends,developments & algorithm changes
* Used all Major SEO Systems & Tools

Case Studies as Proof of Concept

• 600% increase in CPA within 16 month period driven by SEO “Impellam PLC” 2008
• 700% increase in SEO visitors “Carlisle Group” 2009
• 400% increase in SEO visitors For no1 Ranking “PPI” 2013
• 170% Case study increase in visitors “Fairpoint PLC” 2010
• 300% increase in SEO Insurance Sector “MoneyExtra” 2011
• 500% Lead increase in Loans Sector from SEO - 50 to 400 a day “ELC” 2015
• 220% in CPA in a 6 month period driven by SEO “DFD” 2012
• 100% Increase from ZERO to Page 1 in 4 months Case Study “PPFP” 2016

SEO Process 1st Base

* Technical Diagnostics
* Crawl Diagnostics
* On-page Architecture
* Link Analysis

Favoured Tools Used to Spearhead Projects

Google Analytics | Moz | Majestic.com | Semrush.com | Ahref | LRT | Alexa IP | Agency analytics | Long Tailed Pro | All Keyword Tools Quick Win, Mid Term , Long Term | Hitwise | All Tracking Tools Heat Maps and A/B Testing | All On Page Tool Sets, Journey and Customer Acquisition | Screaming Frog | Scrape box | Scrivener | Adobe Dreamweaver | Adobe Photoshop | Adobe InDesign | Wordpress Coder & Hard PHP code | Servers ( CentOS 5 systems) & cPanel | WHM systems Control | IIS Servers | All Microsoft Products |

Education

2012 - 2016

Mastermind & Group Creator

Specialties


Jan 2015 Onwards

Weekly Mastermind underground involvement “States Side” for the very latest and up to date configurations to natural search engine optimisation SEO, SEM, PPC all Social Verticals which is generally a year a head of the UK Market


June 2012

Group Creator Of “SEO  Search Engine Optimisation & Web Analytic Global Round Table” A Specialist Search Engine Optimisation SEO and Web Analytics Group That will be open & honest using professional network of experienced people who are involved in generating millions of pounds in revenue from direct implementation of SEO online.

2005 - 2008

Background and Education

Search Engine Optimisation & SEM


Education


“O” Level Computer Studies


June 2008


Completed “Advanced Search Marketing Training Certificate by NMA New Media Age “centaur”( 1st Advanced Course in the UK ) London England


Nov 2005- May 2006


Mentoring one 2 one sessions with a leading search engine optimisation SEO Fig head at that time from Cheshire Manchester  over a 6 month period opened up for a 4k investment basic seo optimisation skills and processes that 10 years later are still used to great effect


Jan 2005 – Jan 2006


Certification of achievement of “Search Marketing Training”  From IMC in Vancouver Canada | A full years one to one mentoring from a company turning over 80 million +  ( Large personal investment, in today’s money a 5 fig investment but worth every penny ….) which was a super foundation and grounding not only educating me in  SEO optimising but an all round online marketing  SEM focus , copy , sales , call of actions, keywords , competition , ROI and reporting

2006 - 2016

Conference Exhibition and Seminars

SEARCH Exhibition Seminars & Conference

Search Engine Marketing SEM Conference Exhibition & Seminars Attended

 

16 & 17 May, 2011
~~~~~~~~~~~~
SMX Advanced London
2 Day Millennium Conference Centre, SW7 4LH
Reference Number: 1965073

24-25 June 2008
~~~~~~~~
2 Day Online Marketing & Media 08
Business Design Centre, London
Registration Ref:116410

24-25 September 2008
~~~~~~~~~~~~
Ad-Tech London
2 Day Digital Marketing Conference
Strategic ¦ Tactical ¦ Round Tables ¦¦
Delegate WI941

4 & 5 November, 2008
~~~~~~~~~~~~
SMX London
Rising Media
Search Engine Land (Yearly Member)

Employment

2016 - present

Operational SEO ~ Search Director

SEO | Search Specialist

Search Phantom Ltd

SEO-Search Consult Audit Implement

Day Rate £550
Specialist :  SEO Search  10 years Experience with Excellent SEO technical knowledge

 

SEO Operational Media Experience

* SEO Budgets to 500k per year
* Just Saved £1.3 million:- reductions in PPC budgets  Direct from SEO converting 400 leads daily
* Implementing SEO strategy For Leading PLC UK Companies
* A Crystal Clear Understanding of Algorithm Technical data/Output and guidelines
* Headed SEO teams large & small in house and agency
* Raise awareness of SEO throughout Brands worked with via training & project integration
* Communicated strategies,implementation with developers stakeholders agencies directors CEOs
* Keep fully updated within SEO/SEARCH industry trends,developments & algorithm changes
* Used all Major SEO Systems & Tools

 

SEO First Base

Objectives, Forecasts, Journey, Goals, KPIs with retention been priority

 

SEO Ground Work

S.M.A.R.T goal setting & detailed SWOT Analysis are good starting points per SEO channel vertical from a brand, service, product & competitors stand point, an in-depth understanding of Cost per action (CPA) & customer lifetime value (CLV) from data driven analytical process to further review opportunities, SEO Quick Wins, SEO Mid Term & SEO Long-Term Approach

 

Outline SEO Marketing Strategies‎

1> Data driven ROI from in house day to day, past campaigns,further research, testing new SEO channels, understanding the journey to a brand goals & scaling
2> Direct analytics to measure customer acquisition from SEO Natural and Social Search
3> Formulating strategies from real-time stats and feedback from channel verticals
4> Constantly reviewing new SEO  Social Marketing Channels to add value to drive quality converting customers to engage

 

SEO and SEM Verticals

SEO – Search & PPC – Campaigns – Content – Video – Social – Apps – Affiliates – Partnerships – Email – Retention,long term value per Customer

USP, Why You, Why Different

On Page Journey:- Customers – Engagement – Dwell Rate – Call Of Action – Convert

 

Brands Worked For

Motoring, FairPoint PLC DFD Debt Free Direct, Virgin Money, Easy Loans, Mitchell Farrar Group, PPI Claim Back, Clearstart, Moneynet, DFH,  Mars, Moneyextra, Impellam, Carlisle Group  Golf.co.uk to name a few

2012 - 2016

Head OF SEO

SEO Director

DFH ( Long Term Contract )

Summary of bespoke UK SEARCH & SEO Skill Set aspired to

 

From a 10 Year Journey & experience that now drives quality converting deliverables & provides the best conversions from direct SEO & Search Engine Marketing thus blowing away other ROI metrics in this vertical, no BS just deliver

 

1> A Solid knowledge of driving and scaling large volumes of financial lead generation direct from SEO, Search , PPC, Social, Affiliates, Paid platforms providing value to PLC companies and UK market leaders for their specialist financial fields to generate volumes of leads for further customer exposure and long term retention

 

2> Solid 10 years working in the following dedicated verticals, loans, debt, insurance, credit, savings, deals, stocks, shares,mortgages, bank accounts, bad credit, ppi, recruitment, retail, services

 

3> Over 10 years worked directly, consulted, ran, managed, headed large company projects, spearheaded training and mentoring with brands inhouse 15+ teams over 400k monthly budgets for FairPoint PLC, DFD, Debt Free Direct, Mitchell Farrar Group, Clearstart, Moneynet, Mars, Moneyextra, Impellam, Carlisle Group to name a few

 

4> Sit at the Cutting edge and beyond of SEO search engine marketing and international SEO in very competitive Services,Retail & Financial Markets “love a challenge”​

 

5>  2015 have been Crushing SEO for Traffic Volumes and delivering thousands of leads per sector per month yearly yes even after the famous Big G Feb 2012 update

 

6> Create in house call of actions which drives SEO Search commercials to monetise from dedicated quality content that engages the customer to interact, not bounce finding a solution from search requested hench the benefit why should they engage ! This needs to lead to a creative actionable journey that drives the commercial result & forced goals we are tasked with – thus sending thousands of SEO/PPC customers daily to websites is only the first hurdle

 

SEO | SEARCH it’s not a job! it’s a lifestyle.. :-)

2009 - 2012

Head Of Search

SEARCH SEM PPC SOCIAL

Fairpoint Group PLC

•    Case study 170% increase in visitors
•    220% in CPA in a 6 month period driven by SEO
•    Generated 110K+ PPC monthly value direct from SEO
•    From very competitive markets, product & verticals
•    Sustaining month on month high end SEO positions
•    Headed all aspects of Online Search achievable’s
•    Specialist area is SEO (there is no other ROI like it)
•    Built elite teams of outsourcing resource
•    Deliver solid SEO search foundation to 4+ Brands
•    Technical Diagnostics
•    Crawl Diagnostics
•    Link Analysis
•    On-page Architecture
•    Train, delegate, control staffing search levels required
•    SEO work & link placement tasks, team of 7 dedicated
•    Reviewing placements/advertising
•    SEO tracking behavioral parameters, journey, upsell,
•    Managed PPC Budgets up to 300k+ Per Month
•    Created bespoke KPI platforms for all brands
•    Attend all relevant conferences to further educate
•    Full Networking with brands, suppliers, and industry
•    Website: – Re built main corporate sites Dec 2010
•    Programed a bespoke link data Tool. Exe
•    ROI monthly reports
•    Headed corporate SEO meetings from group to board level as required

2008 - 2009

Head Of SEO

Search Engine Optimisation

Impellam Group PLC

• One billion pounds turnover 2008 5K + employees
• Case study 700% increase in visitors
• 600% increase in CPA within 16 month period driven by SEO
• Delivering solid SEO search foundation to 38 Brands in the group.
• Train, delegate, control staffing levels required for each brand
• Created best practice SEO recommendation for group brands
• Created a unique online portal that spiders, index, provides stats
• Own the “Web Analytic” side of the business
• Created SEO tracking behavioral parameters to view customers journey
• 12k+ a month PPC campaigns and also oversee external agencies
• Nationally managing regular UK, Ireland & US corporates
• Head search meetings to advise, recommend and facilitate SEO
• Networking with brands, suppliers, and industry relative sectors for link placement benefits

2005 - 2008

SEO Consultant

Programmer

Freelancing

3 Years Testing, Researching, Analysing | Created SEO websites to generate 40k to 100K+ page views a day. These sites have gained 1st and 2nd page rankings in Google, even in 89 million + indexed, for a large amount of short ” one word” keyword/s and long tailed keyword phrases.

Recommendations

2012 - 2016

Recommendations and Reviews

Reviews

SEO Consultant

@ DFH @ i55 @ Search Phantom @ Moneynet
Recommended By

James Sinclair

Digital Marketer Passionate About Your Success

I first encountered Steve Pavis whilst working for DFH/Moneynet where under his expert guidance, we achieved some phenomenal results in some highly competitive financial markets. Not only did I find him to be incredibly driven to achieve, I found his passion for SEO to be incredibly infectious making working with him an absolute pleasure.

 

I would consider him to be on the very cutting edge of SEO marketing in the UK as both his expert knowledge on the subject as well as his unbelievable results have shown.

 

April 21, 2015, James worked directly with Steve at DFH and ELC

 

Search Specialist

  • Fairpoint Group PLC

    Recommended By

    Ashar Aijaz

    Freelance SEO Consultant, CEO at Step Ahead Digital

    I have pleasure knowing Steve Pavis whilst working at FairPoint Group Plc. At that time we were working on several major SEO projects including DebtFreeDirect and ClearStart websites. Steve has a deep understanding of search engine world and has his finger on the pulse of the latest trends in SEO.
    It was Steve’s innovative approach and in depth knowledge of SEO which helped us getting our website rankings back on the top positions in Google with in first few months. I have always respected Steve as an industry expert and I have benefited greatly from his knowledge and experience.

     

    February 16, 2015, Ashar worked directly with Steve at Fairpoint Group PLC

     

    Lead Generation

    DFH| ELC

    Recommended By

    David Brooks

    David Brooks (lead point )

    Steve Pavis has dedicated his career to SEO and his knowledge and skills in this area are second to none. These skills married with a solid knowledge of lead generation make him a huge asset to any online business.

     

    January 26, 2015, David was with another company when working with Steve at DFH and EasyloansCompany Debt Support

 

Skills & Endorsements

Contact info
Address20-22 Wenlock Road London N1 7GU
PhoneDirect Line 0161 818 4868
Websitehttp://www.searchphantom.com

Let's keep in touch